The Best Business Tools To Start & Grow Your Spray Tan Business

Within this post, there may be affiliate links to the products I am referring to. If you purchase a product through one of my links it will NOT cost you anything but I will receive compensation. Read my full disclosure here.

Spray Tan Business Tools

It doesn’t matter if you are working from home, getting your mobile spray tan business started or are ready to level up your business game and go professional spray tan studio. Some tools can help you become a better spray tan business owner, help your company be more professional and make your business more profitable.

The trick is knowing the right business tools to use at the right time.

  • How do I find more spray tan clients
  • Do I need a website
  • What is the best way to accept credit cards
  • Where do I find spray tan consent forms/client cards and logos
  • Who makes the best business cards and signs
  • What app should I use to make a picture for my social media or webpage
  • Can someone help me with my social media graphics
  • Where do I find cute shirts with my logo on them
  • How do I keep all of this organized

That is a LOT of stuff to figure out.

No worries! I have scoured the internet and pulled together the best and most reputable companies to work with for all the business-related gear spray tan business owners need to RUN THEIR BUSINESSES.

Because #girlbosses need to get things done!

Below is a list of spray tan business resources I use to run SunSpray and keep my business running smoothly.

If you are looking to get certified to do spray tans, info on how to get your business started or what equipment to buy check out the links below

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Spray Tan Business Tools

I frequently get asked, “What do you use for_____?”

And since there is a whole lot more to running a spray tan business than just “doing” the spray tans, I pulled together all the great services and tools that I use to help me keep my business running in one handy spot for y’all.

I have been running my spray tan company for 19 years and helping other women start and grow their spray tan businesses for 13 years.

A ton has changed in that time and we are now so lucky to have amazing online resources to get jobs done.  I will be adding to this list as I find new helpful tools that I think could benefit your company as well.

Below are the business tools I use to personally run and manage my spray studio as efficiently as possible, so I can get back to the part that I enjoy the most.

Spraying my clients!


Spray Tan Business Name

When you are first starting your spray tan business choosing your business name can seem overwhelming and exciting!  And sometimes you can get stuck on all the possibilities that there are out there.

Just a few bits of advice.

Don’t limit yourself–if you are starting your business from home you could be expanding in the future. You might start with a mobile spray tan business and later decide a studio is what you really want. You will want a name that can grow with your business.

Some names are already taken–you may decide on the perfect name only to find out that it is already in use.  This happens frequently.  Don’t use other business owners’ names or a close variation.  This can cause problems down the road if they catch wind of it and send you a nasty gram to quit using the name.  And potentially you will have purchased signs or cards that will have to be redone costing extra money and time.  Do your homework. Make sure the name is available for use in your State and that you are not infringing on any national company trademarks.

YOU are your business--when it comes to the beauty industry and professionals who work independently or freelance providing services, often the name of their company is their name or initials partnered with what they do.

Such as: {Your Name} + Makeup Artist, {Your Name} + Aestician, {Your Name} + Beauty, {Your Name} + Sunless, {Your Name} + Spray Tan Artist

In essence, you become your own brand.

Make sure social media and .com web domain is available--The final step to choosing your business name it to make sure the web domain is available and that any social media business accounts are open for your use.

For your website URL, it is still best practice to choose a .com for a trustworthy business site.

I prefer Name Cheap for domain names.

And for security reasons, I have my domain and hosting with different companies.

PRO TIP: You DO WANT THE DOMAIN PRIVACY when they ask about that as you are purchasing.  That blocks the whole internet from being able to look up what address your credit card is registered to–most likely your home.  Safety First!


Spray Tan Business Branding and Logo

Now that you have your spray tan business name you need a brand board and logo.

Wait……what’s a brand board you ask?!!!!

If this term isn’t familiar to you don’t panic! It’s really very simple, it just takes a little thought and planning and it’s gonna save you a ton of time later! Whether you are gonna DIY this part or have a professional do it for you, you need to take a minute and think through a few things.

Building a brand means that you have to choose and stick with a few items so that your small business marketing flows and seems organized and professional. And when a client is introduced to you on social media and then clicks over to your webpage it still has the same personality or feel.

Think of branding as decorating your home. You want your business to have a style, and for that style to spill into all the “rooms” of your business house (social media, webpage, studio decor, business cards, flyers, shirts/uniforms, etc) So when your potential customer comes to your business house and they walk from your webpage into your business studio they know they are still in the right place.

There is NO one right way to decorate and there is NO one right way to brand your company.

This is your company and your ideal clients and you all have to feel like you are all in the right spot together.

The only thing I will say here is that you really need to think about WHO your clients are (or potential clients) and make sure that you consider what they like before you get to decorating.

This will depend on where you live, who you serve and why your clients are getting their sunless tans.

Before you start DIYing or reaching out to a designer make sure you know what you want and have examples:

  • what colors
  • font styles you like (pick one block and one decorative)
  • what is the feel of your business (edgy, boho, spa, industrial, etc)
  • how will the logo be used (business cards, webpage, social media, shirts, sign)

Consider how things will look from afar (goes to signs), how they will look on a shirt (embroidery or screen printing), is it easy to read (online applications, print).

Your logo can be as simple as your business name in a decorative font or layered over an image.

You can create your logo yourself using Canva or PicMonkey or if DIY is not your thing have a graphic design artist on fiverr create something for you.

If you are working with a professional they may have suggestions for what font or color works best for the applications that you want to use your logo for.  Listen to their advice. They may also have a recommendation on fonts or colors that are easily used with other programs such as Canva if you ever think you will make a graphic or image for social media, or overlay a watermark on a portfolio image before you put it on social media.

Now that you have your fonts picked out and your colors and logo all in one spot. You have them saved all in one spot on your brand board, right?

  • Brand Board
  • Block Font Name
  • Script Font Name
  • Color Codes (#RRGGBB)

Go make a file and a digital note and put it all together. I will wait right here.

Ok, now we will move on to your business cards.


Spray Tan Business Cards

Now that you have your colors and fonts and logo all ready to go it’s gonna be super simple to get those business cards ready to hand out.

The hard part is knowing where to go for good quality business cards that are affordable.

I LOVE Vista Print for DIY and have ordered my spray tan business cards from them several times. They have great templates, options for the quality of cardstock to choose and different finishes for the paper.  They also have to co-ordinate business-related products that you might find helpful such as signs, window clings, and flyers. Really anything you would want to have printed they have available.

If you are going to use a theme on Vista Print you can upload your logo image and then choose your font style and any color options you have picked out.

For a more custom option with a designer, you can just forward over that file you made that has all your branding info in it so your designer can easily get to work.

I found so many different business cards that I just fell in love with. Some really talented artists are selling their spray tan related products on fiverr.
affiliate link to fiverr design website


Spray Tan Website Hosting:

My website is the most important part of my spray tan business because it is how NEW CLIENTS find me. It is my main way of advertising.  And it’s how you found me!

If you need detailed info on why you need a spray tan website.  Hop over to my post on Why Your Spray Tan Business Needs a Webpage, to read how this helped me grow my spray tan business.

Having a super reliable website host very important to me.  I need my spray tan website up and running and loading fast!

Because internet website stuff can be confusing, if I do run into trouble, I need a company that is quick to respond and HELPFUL.

I recently moved my web services over to SiteGround for these exact reasons.  Their website is clean and easy to navigate, their tech support is amazing and they are VERY reliable and super affordable.  With all the extra support services that they offer, it’s a deal I couldn’t pass up.

Website Hosting and Domain Names: Siteground


Feminine WordPress Themes

After a reliable and helpful hosting company my website needs to look beautiful, work easily and allow me to make changes and add information whenever I need to without hiring a web designer to change a million little things.

For this reason, I use WordPress with a gorgeous theme from BluChic.  I picked the Isabelle theme for my website but there are SO many to choose from. I just know you will find one that you love too.

These WordPress themes are created with the female business owner in mind.  They have great options built-in but also offer easy customizing when you are making it your own.

Website Theme: BluChic


Top Mobile Credit Card Reader For New And Small Businesses:

For years I only took cash or check. This worked fine back in the day but people just don’t carry cash anymore.  So I needed to find a way to accept credit cards that my small business could afford to use.  After a bit of searching, I found the Square.

I have been using the Square Card Reader for several years now and have to say Square is super reliable, affordably priced and I have never had any issues with the service. The card reader works easily, the payments are direct deposited into my bank account and it keeps track of everything for me with a great reporting system.

Square has no startup, monthly, or cancellation fees, so it’s completely risk-free to try out.

You get a free swipe card reader when you sign up, and the chip card reader is just $49.

You can use it anywhere: mobile, online, and in-store with competitive credit card processing rates 2.75% plus track sales, inventory, and more, all for free.

It handles all my daily business needs at the spray tan shop just using my cell phone and works great for mobile spray tans also.

The Square app is awesome!

  • It can be used in my studio with the wireless wi-fi
  • On my cell service if I am out and about or our wi-fi goes down
  • You can run transactions and process them later if you have no service at all.  I have never had to use it this way but it makes me feel better that there is a plan in place in case the apocalypse happens, I won’t lose a sale!

The square app adds the sales tax and allows for tipping, handles my retail products and also offers amazing reports that help me keep track of all the details of my business. It also allows my customers to leave a nice review! If I am having a bad day sometimes I just go read the reviews to make myself feel better.  Cuz my people are so NICE.

Credit Card Merchant: Square


Free Graphic Design Software Online

Often I need to make a graphic for my blog or social media.  I am NOT a graphic design artist and I have no idea how all those fancy programs work.

I need free simple online graphic design software.

When I need to make a graphic I use Canva or PicMonkey.  Both have free options (which work just fine for me) but if you are really into creating graphics you might want to look into the paid versions.  I haven’t needed to upgrade yet and I make a ton of images for my blog posts.  All the pictures with the overlays on the blog I created with these free online programs.

Sometimes I need to create something on the fly so I have the Canva and Over apps on my phone.  Both work great for quick graphics when I need something for Social Media.

Graphic Design Programs: Canva, PicMonkey, Over


Free Stock Images for Commercial Use

I use a ton of photos on my website.

Being able to show my potential new client my actual work is super important because many people have a bad idea of what a spray tan looks like.  I am lucky enough to have amazing clients and they love sharing their photos with me.

But sometimes I need a photo for a blog post, social media or my website that isn’t a client shot.

For those times I use Free stock photos.

Since you CANNOT just grab whatever picture that you like off the internet due to copyright laws.

And businesses are held to a higher standard of compliance, you need to always be aware of the photo license permissions.

Photos with a CC0 license can be used commercially on your website or social media accounts for your business.

Two websites that I like to use that I know allow commercial use of their photos are Pixabay and Unsplash. They have high-quality photos that you can use for FREE on your website or social media.

Free stock photos: Unsplash and Pixabay


Free Cloud Storage

DropBox is life-changing!

Ok, that may be a little dramatic. But if you haven’t signed up for this amazing service then you really should.

I was a little slow to grab onto how this was going to be helpful, but now that I have it all figured out I use it EVERYDAY.

I use dropbox to stay connected and organized with my receipts, documents, and photos where ever I am. All I have to do is save my files to my DropBox account from my phone or laptop and then I can access them from anywhere on whatever device I happen to have near me.

If I am at the spray tan studio and I need to share a photo to my FB I can just grab it from my DropBox App.  If I am on my laptop putting together a flyer on Canva and I need the text for the file that I created while I was at work on the desktop, no problem cuz it’s in my DropBox and I can access it from my laptop where I am.

AND you can add users to a file if more than one person is working on a project!  Super helpful when my photographer needs to upload model photos for me. I can get to them where ever I am.

Oh, and if you happen to drop your phone in the potty you won’t lose all your pictures.  Cuz that has never happened before has it?

OrganizationDropBox


I hope these business tools help you with setting up your spray tan business.

As a small business owner, I can’t stock all the amazing products available in the world of sunless tanning but I can give you my professional opinion.